Why Video Hasn’t Killed the Radio Star


Since it first arrived in the kitchens and living rooms of homes across the country, radio has been a huge hit. It’s a great way to listen to the news, get your daily fix of music, have sports on in the background, and even listen to plays and comedy shows. But the arrival of other media formats – first the television and later the internet – put doubt into some people’s minds as to how long radio would remain relevant.

To put these doubts about radio to rest, we’ve put together everything you need to know about the current success of the radio industry, and how harnessing it for marketing your brand might just be your next great idea. We’re sure you’ll agree with us that video most definitely has not killed the radio star.

Peak Listeners

A lot of people would assume that the number of radio listeners goes down with each new media format available, but that’s definitely not the case. In fact, data from Rajar – a company that monitors UK radio audiences – revealed in 2017 that by the end of 2016, the number of people listening to radio hit an all-time high. Just under 50 million listeners tuned in every week across the country in the last three months of the year, creating a combined listening time of over 1 billion hours. With those kinds of figures, it’s clear that radio is still alive and kicking!

Why It Still Works for Marketers

It’s clear that the audience numbers aren’t a problem for radio marketing, but what exactly is it about radio that makes it such a great option for getting your brand out there?

Well, first of all, there’s the fact that your advertisements can be heard everywhere and anywhere. Unlike TV, which is usually only in people’s home or the pub, radio crosses into every aspect of our lives. People listen in the kitchen, in their cars, and even in shops or supermarkets. It’s everywhere, which means your marketing will be too.

Radio advertising is also effective because it gives you a time slot to market your brand that’s solely yours. Unlike ads found on the internet, for example, where there’s a lot of other information being shown at the same time that’ll drown your message out, on the radio it’s nothing but you. You have 30 seconds of the listeners’ undivided attention, which is definitely a good thing.

You can also target your marketing easily, looking at radio stations and times of day to reach the audience you want to, and it’s an incredibly cost-effective method.

Radio Marketing for Your Brand

If you’re interested in advertising your business on the radio and taking advantage of its many benefits, our experienced team of marketers at Focus Media can help you out. We’ll look at your budget, demographic, and aims to create a radio ad that’ll bring you the business you want. Get chatting to us today to ask any questions or get the ball rolling.

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